Why VW | Stories is a social media-based storytelling platform that enables Volkswagen owners and enthusiasts to share their VW experiences—and explore those contributed by others—within a branded environment. It’s hosted on both vw.com and Facebook and it allows Volkswagen to tap into the strong passion that people have for the company and its cars.
Why VW houses two sections: Values, which speaks to the Volkswagen brand pillars, and the aforementioned Stories, which includes emotional, user-generated content and stories from the brand. When users navigate the Values section they have an opportunity to learn more about the rational reasons why people buy Volkswagens; in contrast, the Stories section includes a treasure trove of user-generated content from Volkswagen owners and enthusiasts.
