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A Year In The Like

To celebrate its first million Facebook fans, Microsoft turned to Edelman Digital to create A Year in the Like, a one-of-a-kind Facebook application to discover the past 365 days in a whole new way – through the eyes of your friends and family. A Year in the Like is a personal, experiential gift to thank the one million and more fans who share their opinions and support on the Microsoft social media channels.

A Year in the Like builds upon the new Facebook Timeline by revealing your stories through the perspective of the people who share those memories with you. The application is comprised of two distinct parts to enjoy looking back at your year.

The Journey

It starts with The Journey, an interactive road trip that pulls the most popular content you’ve posted on Facebook. As you begin, dozens and dozens of comments made by your friends appear on the screen. Some comments might look familiar, but some might not. Explore the comments and each click reveals something – a photo, video, status update or check-in – you posted.

Your Life: The Movie

When you’re done exploring, create a shareable movie starring your friends and featuring your content. The second part of the application is a short-film generator; one click and you’re watching a movie filled with some of your most memorable moments from the past year.  Choreographed and set to music, it’s guaranteed to surprise and delight anyone who tries it. You can even curate custom movies by people and types of content using a variety of filters, making each movie special and unique.

Why VW

Why VW | Stories is a social media-based storytelling platform that enables Volkswagen owners and enthusiasts to share their VW experiences—and explore those contributed by others—within a branded environment. It’s hosted on both vw.com and Facebook and it allows Volkswagen to tap into the strong passion that people have for the company and its cars.

Why VW houses two sections: Values, which speaks to the Volkswagen brand pillars, and the aforementioned Stories, which includes emotional, user-generated content and stories from the brand. When users navigate the Values section they have an opportunity to learn more about the rational reasons why people buy Volkswagens; in contrast, the Stories section includes a treasure trove of user-generated content from Volkswagen owners and enthusiasts.